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Consumer Contracts: Behavioral Economics vs. Neoclassical Economics Richard A. Epstein, University of Chicago Oren Bar-Gill, Law School, New York University forthcoming in the Minnesota Law Review, Vol. 92 Download the Paper (PDF format) - April 25, 2007 Tell a colleague about it. Printing Tips: Select 'print as image' in the Acrobat print dialog if you have trouble printing. ABSTRACT: In the past decade behavioral economics has established itself as a contender to the throne of neoclassical economics in the economic analysis of law. The pros and cons of behavioral as compared to neoclassical economics have been vigorously debated at the general, methodology level. But the success or failure of the behavioral challenge will be judged by its ability to improve upon neoclassical economics—both descriptively and prescriptively—in specific legal applications. Consumer contracts provide an important test case for behavioral economics. In this Exchange we offer the first comprehensive debate between the behavioral and neoclassical perspectives as applied to the law and economics of consumer contracts. SUGGESTED CITATION: Richard A. Epstein and Oren Bar-Gill, "Consumer Contracts: Behavioral Economics vs. Neoclassical Economics" (April 25, 2007). New York University School of Law. New York University Law and Economics Working Papers. Paper 91. http://lsr.nellco.org/nyu/lewp/papers/91 | REPOSITORY HOME  | SEARCH  | MY ACCOUNT  | NELLCO HOME | Powered by bepress.